Tell me why kid laroi8/23/2023 ![]() These days Laroi is living in Los Angeles, enjoying the perks of stardom, such as the mansion he recently bought in Beverly Hills. (When I ask Fedi the same question about TikTok, he jokes, “What's TikTok?” and later adds “Who is Addison?”) (The two are dating.) “I’ll watch them sometimes when I'm bored,” he says. He claims he’s rarely on TikTok, though his girlfriend, the model Katarina Deme, sends him a ton. "I don't pay attention to any of it," he says. I ask Laroi if he writes songs with TikTok virality in mind. This all seems to be less a label-mandated strategy and more a natural reaction to the changing music landscape, at least according to him. His music thrives on TikTok not only because it’s catchy, but because it’s easy to loop in 15-second intervals. Two weeks after the influencer and her mother responded to the verse, in the form of a self-shot dance, Laroi dropped the full track (“Addison Rae”), which exploded from there. Most young people recognize Laroi's name from TikTok, where his songs-including one early 15-second snippet calling out Addison Rae (“I need a bad bitch / Uh, Addison Rae”)-have found a home. Laroi's ability to engage his hyper-mobile, technologically savvy generation is part of his success. “We had kids yelling at us, 'Drop “Stay”! Drop “Stay”!’ Kids would DM us, hundreds and hundreds of direct messages being like, ‘Drop “Stay”! Tell Laroi to drop “Stay”!’” “Laroi and I would scooter around UCLA late at night,” says Slatkin. About a month before “Stay” appeared on Spotify, the song mysteriously appeared on a Discord server someone had apparently broken into Slatkin’s hard drive. It sat untouched on Slatkin’s hard drive for months, aside from two brief teasers on Instagram Live. Next, Laroi brought Bieber into the mix, before sending the track to Laroi's management. “It was one of the most insane, magical strokes of genius I've ever seen in my entire life!” screams Slatkin over the phone. “It was so sick.” Slatkin and Fedi pulled up Pro Tools and recorded the song in one take. "He wrote the hook in a few seconds,” adds Puth. Puth and Laroi hadn’t met before, but the collaboration felt kismet. "The second he heard the melody, he knew exactly what to sing," Puth tells me. Puth had parked himself at the piano, just messing around with some melodies, and when Laroi walked in and immediately started freestyling. As the story goes, musician Charlie Puth and producer Omer Fedi were hanging out at Slatkin’s parents’ house when Laroi invited himself over. Blake Slatkin, who co-wrote and produced “Stay,” explains over the phone that the song came together haphazardly on a Sunday in Los Angeles.
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